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Insights & Research

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Pricing Strategy
5 Min Read

Conjoint to Continuous: How AI is Redefining B2B Value-Based Pricing 

Discover how AI is transforming B2B value-based pricing by replacing traditional conjoint analysis with real-time, behavior-driven insights.
Read More
Pricing Strategy
5 Min Read

Conjoint to Continuous: How AI is Redefining B2B Value-Based Pricing 

Discover how AI is transforming B2B value-based pricing by replacing traditional conjoint analysis with real-time, behavior-driven insights.
Read More

Featured Articles

Omnichannel Commerce

7 Min Read

5 B2B Buying Behaviors You Can't Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world. 

  • Blog Post
Pricing Strategy

10 Min Read

The Tariff Playbook: How Business Can Adapt Pricing & Supply Chains

Tariffs present a universal challenge but also an opportunity. Our playbook outlines how various industries can respond to tariffs and manage disruptions in pricing, supply chains, and positioning.
  • Blog Post
Pricing Strategy

3 Min Read

Tariff Checklist: 11 Steps to Prepare Your Business

This 11-step checklist provides a holistic roadmap to help businesses proactively manage tariffs—from pricing and sourcing to risk mitigation, compliance, and automation.
  • Infographic

Latest in Artificial Intelligence

Dealing With AI Biases Part 4: Fixing the Root Cause of AI Biases

Explore the root causes of AI biases, including data collection and choice architecture. Learn strategies to identify and mitigate these biases for more accurate and ethical AI systems.

  • Blog Post

Dealing With AI Biases Part 3: Emergent Biases in Operational Models

Explore how emergent biases arise during machine learning training, even with unbiased data. Understand their origins, detection challenges, and strategies to mitigate their impact on AI models.

  • Blog Post

Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management

Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.

  • Blog Post

Latest in Airline Retailing

Can Flight Search Initiation Be Used as a Proxy for Flight Bookings?

This study shows how Flight Search Initiation (FSI) can serve as a strong proxy for bookings when airlines lack access to reliable eCommerce data.
  • Blog Post

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

  • Blog Post

From Optimal Price to Issued Ticket: How Airline Dynamic Pricing Really Works

Discover how airlines turn optimal prices into tickets using real-time dynamic pricing—and why legacy systems are holding some carriers back.

  • Blog Post

Latest in Omnichannel Commerce

5 B2B Buying Behaviors You Can't Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world.

  • Blog Post

AI Won’t Replace Your Sales Team—But Your Old Process Will

Manufacturing sales leaders risk falling behind—not because of AI, but outdated processes. Discover how tech and AI are redefining modern value creation.

  • Blog Post

B2B Commerce at a Crossroads: How to Align Technology and Strategy for Omnichannel Success

B2B Commerce at a Crossroads: How to Align Technology and Strategy for Omnichannel Success

  • Blog Post
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